Since 1976, the business has seen three slightly different versions of its name (Creations By You, Creations By You Fine Jewelers, Creations Fine Jewelers), three generations of family ownership, and one unwavering commitment to a single guiding principle: Quality. This notion is the inspiration behind everything we do, from the pieces we sell to the way we interact with our customers, and the reason we continue to innovate, evolve and grow. Continue reading to learn more about our family and the journey of Creations Fine Jewelers.

By the 1980s Judith had built up a loyal following that would later prove to thread through the next generation of her own family, as well as the families of her customers. Thanks to her uncompromising dedication to quality, Creations By You had a solid reputation as the place to go for designing one’s own jewelry, having something repaired, or buying ready-made pieces. Judith was in her element. She loved the raw, natural aspect of stones and the potential they held for becoming a piece of jewelry. Judith did much of the stone cutting and design work herself before turning the project over to her jewelers to bring to life. In 1984, needing a fresh space for her expanding business, Judith moved the store to Bel Air Plaza, where it remained for over 20 years.

It turns out that Brian wasn’t only a perfect fit for the family business; he was a perfect fit for the family. In 2002, five years after he started at Creations By You, Brian married Judith’s youngest daughter, Melissa. Having grown up in the industry, Melissa has always shared her mother’s passion for fine jewelry and her eye for spotting a gem.

That same year, the store also expanded its collection of designer jewelry lines. With our long history as artisans ourselves, we have always applied our firsthand knowledge of superior quality and detailed craftsmanship to selecting the lines we carry. Although custom design and repair work were still the majority of our business, we were excited to bring such beautiful additions to the boutique, and even more happy to see our customers’ delight.

A few years later, as our designer business began to keep pace with the custom, we decided it was time to refine our brand. In 2004 we added “Fine Jewelers” to our name, making us Creations By You Fine Jewelers. We also made some minor changes to our original logo emblem from the 1970s. But our brand wasn’t the only change we had on our minds. We also began the search for a new location that would allow us to continue to serve our clients comfortably as we expanded our curated offering of ready to wear lines.

Judith found a raw space with ample parking in Redwood Plaza. Eager to make sure the 2,800 square foot location would convey a sense of beauty and warmth, as well as provide an inspiring workspace for our jeweler and gemologist, Judith custom-designed the interior herself. In 2005 the doors to Judith’s dream store opened to great enthusiasm from family and clients. Sadly, her time to enjoy it was limited. In January of 2010, after a two year battle with leukemia, Judith passed away.