The Grand Seiko Style is a design language of simplicity, purity and practicality. It reflects exactly the essential characteristics of Grand Seiko: precision, beauty, legibility and ease of use. Form and function in perfect harmony.
Each and every Grand Seiko has the special ‘sparkle of quality’ on which its creators insisted. This use of light and its reflection is to be found in the true perfection of every detail. Every facet of the hands and the markers are designed to reflect even the smallest ray of light, creating a crisp, clear, unique aesthetic that says: this is Grand Seiko, the ultimate practical watch.
This core aesthetic is passed on faithfully from generation to generation while being adapted subtly to the changing times. In this way the Grand Seiko design is both enhanced and preserved.